Glossary O
Obesity rates
The percentage of the population that is considered obese, which can impact menu planning and nutritional education.
Off-premise dining
The practice of serving food to customers outside of a traditional restaurant setting, often through delivery or takeout.
Off-premise dining model
A business model that focuses on delivery and takeout rather than dine-in service.
Online food delivery platforms
Platforms that connect customers with food delivery services, such as Uber Eats or Grubhub.
Online ordering
The process of placing orders through a website or mobile app.
Online ordering experience
The overall experience a customer has when placing an order online, including ease of use and speed of delivery.
Online ordering platform
A software platform that enables online ordering and payment processing.
Online ordering system
A digital platform for customers to place orders for delivery or pickup.
Online payment systems
Electronic systems used to process payments for online orders.
Online reputation management
Strategies for managing and maintaining a positive online reputation for a ghost kitchen.
Operational costs
The expenses associated with the day-to-day operations of the ghost kitchen.
, Operational efficiency
The ability of a ghost kitchen to produce and deliver food quickly and accurately while minimizing waste and maximizing productivity.
Operational Efficiency Optimization
The process of streamlining operations to improve efficiency and reduce costs.
Operational expenses
The ongoing costs of running the ghost kitchen, such as utilities and supplies.
Opportunity cost
The potential profit lost by choosing one option over another.
Order accuracy
Ensuring that customer orders are prepared correctly and accurately.
Order fulfillment
The process of receiving, preparing, and delivering customer orders.
Order fulfillment centers
Facilities dedicated to fulfilling orders, often used by ghost kitchens to handle high volumes of orders.
Order fulfillment process
The steps involved in fulfilling an order, from receiving the order to delivering it to the customer.
Order fulfillment technology
The use of technology to automate and streamline the process of fulfilling orders.
Order modifications
Changes made to a customer’s order, such as adding or removing ingredients or changing the preparation method.
Order tracking
The process of monitoring and keeping track of orders from the time they are placed to the time they are delivered.
Order tracking features – real-time updates provided via app notifications/SMS messages to customers regarding the status of their order from preparation to delivery
Technology that allows customers to track the progress of their order from the time it is placed to the time it is delivered.
Overhead costs
Expenses incurred by the ghost kitchen for running the business, such as rent, utilities, and equipment.