Glossary C
Capital investment
Funds used to start or expand a business, such as purchasing equipment or leasing a space.
Chronic diseases
Long-term health conditions that require dietary restrictions and specialized meal options.
Cleaning services
Regular cleaning and sanitation of the kitchen space to maintain food safety standards.
Cloud-based POS system
A point-of-sale system that operates on a cloud-based platform.
Cloud kitchen
A kitchen that operates solely for delivery and takeout orders, without a physical dining area.
Cohesive messaging
Consistent and clear communication of the ghost kitchen’s brand and offerings across all marketing channels.
Collaborations
Partnerships with other businesses or influencers to increase brand exposure and reach new audiences.
Collaborative cooking spaces
Shared kitchen spaces where chefs and businesses work together to create new menu items and improve operations.
Collaborative workspace
A shared kitchen space where chefs and businesses work together to create new menu items and improve operations.
Comfort food
Familiar and satisfying dishes that evoke positive emotions and memories.
Commercial kitchen rental
Renting a fully equipped kitchen space to operate a ghost kitchen.
Commissary kitchen
A centralized kitchen that produces food for multiple ghost kitchens or restaurants.
Commission fees
The amount of money charged by a third-party delivery service for each order.
Commission rates
The percentage of sales that a third-party delivery service charges for each order.
Common area maintenance charges
Fees charged by landlords for maintaining shared spaces in a commercial building.
Communal kitchen
A shared kitchen space where multiple chefs and businesses work together.
Community involvement or partnerships
Collaborations with local organizations or businesses to increase brand awareness and support the community.
Competition
The rivalry between businesses in the same industry or market.
Competitive advantage
A set of unique features or benefits that make a business more attractive to customers than its competitors.
Competitive edge
A unique advantage that sets a business apart from its competitors.
Competitive industry
A crowded market with many ghost kitchens vying for customers and profitability.
Consistency in service
Consistency in service – The ability to provide the same level of quality and service to customers consistently over time.
Consumer behavior
Consumer behavior – The actions and decisions made by customers when purchasing goods or services.
Consumer behavior trends
Patterns in consumer behavior that can inform business decisions, such as preferences for online ordering.
Consumer demand
The overall desire for ghost kitchen services and specific menu items.
Consumer demand for healthy food
The desire for nutritious and balanced meal options.
Consumer feedback
Input from customers on their experiences with a brand, used to improve products and services.
Consumer preferences
The specific tastes and preferences of the target market.
Consumer trust
Consumer trust – The belief that a business will act in the best interest of its customers.
Contactless delivery
Contactless delivery – A delivery method that minimizes physical contact between the customer and delivery personnel.
Contactless payment options
Contactless payment options – Payment methods that do not require physical contact, such as digital wallets or credit/debit cards swiped by staff.
Contactless payment – Payment methods using digital wallets (Apple Pay) or credit/debit cards swiped by staff rather than handed over directly
Contactless payment – A payment method that does not require physical contact between the customer and the payment terminal.
Contactless payments
Payment methods that don’t require physical contact, such as online ordering and digital wallets.
Content creation and curation
Content creation and curation – The process of creating and selecting content to share with customers.
Content creation and distribution
Content creation and distribution – The process of creating and sharing information to attract and engage customers.
Convenience
The ease and accessibility of ordering and receiving food from a ghost kitchen.
Convenience food
Ready-to-eat meals that require minimal preparation and can be delivered or picked up quickly.
Conventional foodservice facilities
Traditional brick-and-mortar restaurants that offer dine-in experiences.
Cost analysis
A process of evaluating the costs of a business decision to determine its financial impact.
Cost-benefit analysis
A process of evaluating the costs and benefits of a business decision to determine its profitability.
Cost-effective alternatives
Affordable ingredients and equipment options that don’t compromise on taste or safety.
Cost-effectiveness
Cost-effectiveness – The ability to achieve desired results while minimizing expenses.
Cost-effective operations
Cost-effective operations – Business practices that minimize expenses while maintaining quality.
Cost-effective option
Cost-effective option – A choice that provides good value for the cost.
Cost-effective solutions
Strategies to minimize expenses while maintaining quality and profitability.
Cost efficiency
Cost efficiency – The ability to achieve desired results while minimizing expenses.
Cost management
The process of controlling expenses and maximizing revenue to increase profitability.
Cost optimization techniques
Cost optimization techniques – Strategies used to minimize expenses and maximize profits.
Cost savings
Cost savings – Reductions in expenses achieved through cost-cutting measures.
Co-working arrangement
A shared kitchen space where multiple ghost kitchens operate, reducing costs and increasing collaboration.
Creative culinary concepts
Unique and innovative ideas for food and beverage offerings, such as fusion cuisine or molecular gastronomy.
Creative plating techniques
The art of arranging food on a plate in an aesthetically pleasing and visually appealing way.
Cross-contamination prevention
Measures taken to prevent the transfer of harmful bacteria or allergens from one food item to another.
Culinary concepts
Unique and innovative food ideas that differentiate a ghost kitchen from competitors.
Culinary co-working space
Culinary co-working space – A shared kitchen facility where multiple businesses can prepare food.
Culinary entrepreneurs
Individuals who start and run their own food businesses, such as ghost kitchens or food trucks.
Culinary incubator
A program that provides support and resources to culinary entrepreneurs to help them launch and grow their businesses.
Culinary innovation
The development of new and creative culinary concepts, techniques, and ingredients.
Culinary Innovation Strategy
A plan for introducing new and unique menu items to attract and retain customers.
Curbside pickup – Customers order ahead then pick up their meals in designated parking spots near the restaurant entrance
Curbside pickup – A service that allows customers to order ahead and pick up their meals without leaving their car.
Customer acquisition costs
Customer acquisition costs – The expenses associated with attracting new customers to a business.
Customer convenience
Customer convenience – The ease with which customers can access and use a business’s products or services.
Customer data analysis
Customer data analysis – The process of examining customer data to gain insights into customer behavior and preferences.
Customer data analytics
Customer data analytics – The use of data to identify patterns and trends in customer behavior.
Customer data collection
Customer data collection – The process of gathering information about customers, including demographics and purchasing habits.
Customer engagement
Interactions between a brand and its customers, such as through social media or loyalty programs.
Customer experience
The overall experience a customer has with a brand, including interactions with staff, quality of food, and atmosphere.
Customer experience limitations
Customer experience limitations – Factors that may negatively impact a customer’s experience, such as long wait times or poor service.
Customer feedback
Comments and suggestions provided by customers on their experience with ghost kitchens and delivery-only restaurants.
Customer feedback analysis
The process of analyzing customer feedback to identify areas for improvement and make data-driven decisions.
Customer feedback and reviews
Customer feedback and reviews – Information provided by customers about their experience with a business, used to improve products and services.
Customer feedback collection
The process of gathering and analyzing customer feedback to improve the ghost kitchen’s offerings and service.
Customer loyalty
Customer loyalty – The degree to which a customer consistently chooses to do business with a particular company or brand.
Customer loyalty program
Customer loyalty program – A marketing strategy that rewards customers for repeat business and encourages them to continue purchasing from the business.
Customer preferences
The specific tastes and preferences of a target customer base.
Customer Preferences Analysis
The study of customer behavior and preferences to inform menu and marketing decisions.
Customer relationship management (CRM) software
Data analytics – Using data analysis tools to track sales trends and optimize menu offerings based on customer preferences.
Customer retention programs
Software used to manage customer interactions and track customer behavior.
Customer reviews and feedback systems
Programs designed to encourage repeat business from customers.
Customer reviews and ratings
Feedback from customers on the quality of food and service provided by ghost kitchens and delivery-only restaurants.
Customer satisfaction
Systems in place to collect and analyze customer feedback to improve the business.
Customer service responsiveness
The level of satisfaction customers have with the food and service provided by a ghost kitchen.
Customer service support- assistance provided via phone/email/chatbot/etc.to help resolve issues related with placing an order or receiving a meal
The ability to quickly and effectively respond to customer inquiries and concerns.
Customer service training for remote interactions
Assistance provided via phone/email/chatbot/etc. to help resolve issues related to placing an order or receiving a meal.
Customer support services
Assistance provided to customers before, during, and after their food order, such as live chat or phone support.
Customer traffic
Training for employees to provide excellent customer service through phone, email, or chatbot interactions.
Customer trust issues
The number of customers ordering from a ghost kitchen.
Cybersecurity measures
Measures taken to protect digital systems and data from unauthorized access or attacks.