Glossary D
Dark kitchen
A kitchen facility that is used exclusively for ghost kitchens and delivery-only restaurants, with no dine-in option.
Dark kitchen concept
Concerns customers may have about the quality and safety of food prepared in a ghost kitchen.
Data analytics
Commercial kitchens that are used exclusively for delivery and do not have a physical storefront.
Data analytics tools
Software tools used to analyze data and track sales trends.
Data analytics to track customer behavior
Using data analysis to track customer behavior and preferences.
Data analytics – Using data analysis tools to track sales trends and optimize menu offerings based on customer preferences
The process of analyzing data to gain insights and make informed decisions.
Data-driven decision making
Using data analysis to make informed decisions about menu offerings, pricing, and other aspects of the business.
Delivery apps
Mobile applications that allow customers to order food for delivery from ghost kitchens.
Delivery driver compensation models – payment structures offered by third party deliverers which can include hourly wages plus tips or commission-based pay based on number of deliveries made
Payment structures offered by third-party deliverers which can include hourly wages plus tips or commission-based pay based on the number of deliveries made.
Delivery logistics
The process of managing and coordinating the delivery of food to customers.
Delivery-only business
A business that operates solely through delivery services without a physical location for customers to dine in.
Delivery-only model
A business model where food is prepared and delivered to customers without a physical restaurant or storefront.
Delivery-only restaurant model
A business model that focuses solely on delivering food to customers, without the overhead costs of a traditional restaurant.
Delivery-only restaurants
Restaurants that only offer delivery and do not have a physical dining space.
Delivery service options
Different delivery service providers that a ghost kitchen can choose from.
Delivery services
Third-party companies that provide delivery services for restaurants and other businesses.
Delivery services charges
Fees charged by third-party delivery services for delivering orders to customers.
Delivery speed and accuracy
The ability to deliver food quickly and accurately to customers.
Delivery time estimates
Predictions of how long it will take for food to be prepared and delivered to the customer.
Delivery time estimates – estimated times provided by third-party delivery services for when a customer’s food will be delivered based on factors such as distance, traffic, and restaurant preparation time
Estimated times provided by third-party delivery services for when a customer’s food will be delivered based on factors such as distance, traffic, and restaurant preparation time.
Dependence on technology for operations
The reliance on technology to manage and operate a ghost kitchen.
Designing
The process of creating a functional and aesthetically pleasing layout for a ghost kitchen.
Dietary preferences
Personal food choices based on taste, lifestyle, or ethical considerations, such as vegan or low-carb.
Dietary restrictions
Limitations on certain foods or ingredients due to health or religious reasons, such as gluten-free or halal.
Digital food hall
An online marketplace that offers a variety of ghost kitchens and delivery-only restaurants in one place.
Digital marketing
Promoting a ghost kitchen through various digital channels, including social media, email, and online advertising.
Digital marketing – Promoting products through social media ads, email campaigns etc., targeting specific demographics
Using digital marketing tactics to reach specific groups of potential customers.
Digital marketing strategy
A plan to promote a ghost kitchen through various digital channels.
Digital menus
Online menus that customers can view and order from.
Digital ordering systems
Technology that allows customers to place orders online or through a mobile app.
Digital Platforms
Online platforms used for ordering, marketing, and customer engagement, such as social media and delivery apps.
Digital restaurant brands
Online-only restaurant concepts that exist solely in the digital space.
Dine-in experience
The atmosphere and service provided to customers who choose to eat on-site.
Direct-to-consumer models
Selling products directly to consumers without intermediaries, such as through online ordering.