Glossary S
Sales analytics
The process of analyzing sales data to gain insights into customer behavior and improve business performance.
Sales funnel optimization
The process of improving the steps a customer takes to make a purchase.
Scalability
The ability of a business to handle growth and expansion.
Scalability of business
The degree to which a business can increase its revenue and profits without increasing its costs.
Scalability potential
The ability of a business to grow and expand without significant changes to its operations.
Search engine optimization (SEO)
The process of optimizing a website to rank higher in search engine results.
Seasonal ingredients
Ingredients that are only available during certain times of the year and can be used to create limited-time menu items.
Security deposits
A sum of money paid upfront to the landlord as a security against any damages or unpaid rent.
Settled kitchen premises
A permanent location for the ghost kitchen operations.
Shared facility
A kitchen space shared by multiple ghost kitchens.
Shared kitchen rental rates
The cost of renting a shared kitchen space within a culinary center.
Shared kitchens
Ghost kitchens that share a common space for food preparation.
Shared kitchen space
A facility where multiple businesses share a commercial kitchen.
Shared Spaces
Areas within a culinary center that are shared by multiple ghost kitchens.
Single proprietorship
A business owned and operated by one person.
Small business owners
Owners of small businesses, including ghost kitchens.
Social media management
The process of creating, scheduling, and analyzing social media content.
Social media marketing strategies
Techniques for promoting a business on social media platforms.
Social media presence
The online visibility of a business on social media platforms.
Sole proprietor
A business owned and operated by one person.
Solo entrepreneurs
Individuals who operate a ghost kitchen as a sole proprietor.
Square footage costs
The cost per square foot of the leased space for the ghost kitchen operations.
Staffing challenges
Difficulties in finding and retaining qualified employees.
Staffing costs
The total amount of money spent on staffing for the ghost kitchen operations.
Staffing expenses
The costs associated with hiring and managing employees for the ghost kitchen operations.
Staffing requirements
The number and type of employees needed to operate a business.
Staff training
Training employees on kitchen operations, food safety, and customer service.
Staff training and development
The process of educating and improving the skills of employees.
Standardized operations
A system of establishing consistent procedures and processes across all aspects of a business.
Standard operating procedures (SOPs)
A set of step-by-step instructions for completing routine tasks in a business.
Static culinary centers
A facility that houses multiple ghost kitchens and shared spaces for food preparation.
Stationary food preparation areas
The designated area within the ghost kitchen where food is prepared.
Stationary kitchens
Ghost kitchens that operate from a fixed location.
Stir-fried meat dishes
Meat dishes that are cooked quickly over high heat in a wok or pan.
Streamlined food preparation processes
A method of simplifying food preparation to increase speed and consistency.
Streamlined operations
A process of optimizing business operations to increase efficiency and reduce costs.
Street Food Culture
A culinary movement that emphasizes the authenticity and diversity of street food from around the world.
Subscription models – Offering subscription-based meal plans to encourage repeat business
Subscription models – A pricing model that offers customers a recurring payment plan for regular access to a ghost kitchen’s menu.
Success
Achieving profitability and customer satisfaction in a ghost kitchen.
Success rate
Success rate – The percentage of ghost kitchens that achieve profitability and long-term success.
Supply chain management
Supply chain management – The process of managing the flow of goods and services from suppliers to a ghost kitchen’s customers.
Sustainability
The practice of operating the ghost kitchen in an environmentally responsible and sustainable manner.
Sustainable practices in the kitchen
Environmentally-friendly practices in the kitchen, such as reducing waste and conserving energy.
Sustainable sourcing
The use of environmentally-friendly and ethical sourcing practices for ingredients.