Glossary M
Maintenance fees
Fees charged for the upkeep and repair of equipment or facilities.
Marginal cost
The additional cost incurred by producing one more unit of a product or service.
Market demand
The total amount of a product or service that consumers are willing to purchase at a given price and time.
Market demand analysis
The process of evaluating the level of demand for a product or service in a particular market.
Marketing advantage
A unique selling point or competitive advantage that sets a ghost kitchen apart from its competitors.
Marketing and advertising expenses
The costs associated with promoting a ghost kitchen’s brand and menu offerings.
Marketing automation
The use of software tools to automate marketing tasks such as email campaigns and social media posts.
Marketing campaigns
Coordinated efforts to promote a business or product through various marketing channels.
Marketing campaigns- promotional efforts aimed at increasing brand awareness among potential customers through various channels including social media advertising , email newsletters etc
Promotional efforts aimed at increasing brand awareness among potential customers through various channels including social media advertising, email newsletters, etc.
Marketing plan
A strategic plan for promoting a business and its products or services.
Marketing strategy
A plan for promoting a ghost kitchen’s brand and menu offerings to potential customers.
Marketing support services
Assistance provided to ghost kitchen operators in developing and executing marketing strategies.
Market research
The analysis of consumer trends and preferences to inform the ghost kitchen’s business strategy.
Market research analysis
The study of market trends and consumer behavior to inform a ghost kitchen’s menu offerings and marketing strategies.
Market saturation
The point at which a ghost kitchen’s market becomes oversaturated with competitors, making it difficult to stand out.
Market testing
The process of gathering feedback from potential customers to evaluate the viability of a ghost kitchen’s menu offerings and marketing strategies.
Meal kits – Pre-packaged ingredients with recipes included for customers to cook at home
Pre-packaged ingredients with recipes included for customers to cook at home.
Meal options
Different meal combinations or packages offered to customers for convenience and value.
Meat alternatives
Substitutes for meat products, such as plant-based meat or tofu.
Meatballs or sausages in various sauces
Meat-based dishes served with different sauces or gravies.
Menu curation
The process of selecting and organizing menu items to create a cohesive and appealing menu.
Menu customization
The act of modifying a menu item to meet a customer’s specific preferences or dietary restrictions.
Menu customization options
The ability for customers to personalize their orders by selecting specific ingredients or preparation methods.
Menu development
The process of creating and refining the ghost kitchen’s menu offerings.
Menu development and testing
The creation and refinement of menu items through experimentation and customer feedback.
Menu diversification
Offering a variety of menu items to appeal to a wider range of customers.
Menu engineering
The process of strategically designing a menu to maximize profitability and customer satisfaction.
Menu offerings
The variety of food items available for customers to order from a ghost kitchen’s menu.
Menu optimization
The process of refining a ghost kitchen’s menu to maximize profitability and customer satisfaction.
Menu optimization/consolidation – Streamlining menus to focus on popular items while eliminating less profitable ones
Menu optimization/consolidation – Streamlining menus to focus on popular items while eliminating less profitable ones.
Menu optimization for delivery
Adjusting menu items and preparation methods to ensure quality and freshness during delivery.
Menu optimization for delivery and takeout orders
The process of optimizing a menu specifically for delivery and takeout, taking into account factors such as packaging and delivery time.
Menu optimization software
Software tools designed to help ghost kitchens optimize their menus.
Menu optimization techniques
Strategies for optimizing a ghost kitchen’s menu, such as analyzing sales data and customer feedback.
Menu planning
The process of creating and updating a menu for a ghost kitchen.
Menu pricing
Determining the cost of menu items based on ingredients, preparation time, and other factors.
Menu testing and optimization
The process of experimenting with different menu items and pricing strategies to maximize profitability.
Menu variety
The range of dishes offered on a ghost kitchen’s menu.
Mobile app development
The process of creating and launching a mobile application.
Mobile applications
Software applications designed for use on mobile devices.
Mobile apps for ordering and payment
Mobile applications that allow customers to place orders and make payments through their smartphones.
Mobile ordering – Ordering via mobile app instead of calling in an order over phone
Mobile ordering – Ordering via mobile app instead of calling in an order over phone.
Mobile Vendors
Food trucks or other mobile food businesses that offer delivery or pickup options.
Monthly rent fees
The amount of rent paid on a monthly basis for the ghost kitchen space.
Multi-brand virtual concepts
Ghost kitchens that offer multiple food brands under one virtual roof.
Multi-brand virtual kitchen
A ghost kitchen that operates multiple restaurant brands out of a single kitchen space.
Multi-Vendor Concepts
Ghost kitchens that house multiple food vendors in one location.