The unique benefit or advantage that a business offers to its customers.
Variable costs – Expenses that fluctuate based on the level of production or sales in a ghost kitchen.
Food items that do not contain meat or animal products.
Online-only restaurant brands that operate exclusively through third-party delivery apps and websites.
Virtual brands/concepts – Unique restaurant concepts created specifically for online ordering and delivery.
Virtual kitchens – Commercial kitchens designed for the exclusive use of ghost kitchens and virtual restaurants.
Virtual restaurant brand
Virtual restaurant brand – The visual and marketing identity of a virtual restaurant.
Virtual restaurant concept
Virtual restaurant concept – The overall idea and theme behind a virtual restaurant’s menu and branding.
Virtual restaurants – Online-only restaurants that operate out of a ghost kitchen and offer delivery or pickup services.
Visual branding elements
The visual components that represent a brand, such as logos, colors, and typography.