The Ghost Kitchen Gift Cards can provide essential support to the ghost kitchen owners so they may continue running their business without any financial issues. The trend of gift cards has been around for years.
For restaurants looking to open up a second kitchen to support their growing business or increasing delivery volume, launching or partnering with a ghost kitchen may be a good way to do so while keeping costs down. Especially at a time when operating a traditional brick-and-mortar restaurant involves not only the typical costs of full-time staffing, rent, and utilities but also the added challenges of enhanced cleaning requirements and reduced capacity rates (to accommodate social-distancing and local guidelines), opening a traditional second location may not be financially feasible.
And now the ghost kitchens are taking advantage of this trend to manage their financial aspects.
Benefits of Ghost Kitchen Gift Cards
Let’s take a look at what benefits you can get with gift cards.
Immediate Cash Flow
Cash flow is one of the major problems for ghost kitchens that are in the initial stage of the business.
Sometimes, successfully running ghost kitchens also face this problem.
The ghost kitchens usually get paid directly into their business account. But sometimes, they need additional financial support to run their business process.
This is where the gift cards appear to be helpful. The ghost kitchen gift cards are basically the microloans that help with managing your cash flow.
The ghost kitchens can immediately use the cash to manage their expenses when the customers purchase gift cards.
No matter whether you’re facing problems with paying off the staff, paying for rent, or worried about bills, you can use this cash to fix your problems.
A way for Customers to Show Support
The customers are eagerly willing to show some love and support to their favorite ghost kitchen because the ghost kitchen offers delicious meals.
The gift cards are a great option they can use to show some love and appreciation to their favorite ghost kitchen.
The customers cannot enjoy the dine-in facility in ghost kitchens. Therefore, gift cards are the best option for these customers to support their favorite ghost kitchen.
Ghost Kitchen Gift Cards also play a vital role in improving brand awareness.
You must be making a lot of effort to reach out to the target customers that aren’t yet aware of your brand.
Why don’t you use the gift cards to promote your brand through your existing customers? We bet your customers will drastically increase once you started using this technique.
How Ghost Kitchens use Gift Cards?
Digital Ghost Kitchen Gift Cards
It’s quite easy to deliver the digital ghost kitchen gift cards into the hands of your customers.
You can use your social media assets to promote your gift cards.
You can provide a facility to the customers where they can buy gift cards online for their friends and family members.
Email and Phone Orders
You can also take the gift card orders on your email or phone to facilitate the customers in a different way.
Some customers prefer placing an order through a phone call. So, you must give them the facility to contribute to this initiative.
Take Help from your Staff
Your staff may also recommend the customers use the gift cards when they place an order.
However, you need to have a strong CRM before you could use this method.
If you asked a new customer to use the gift cards, they won’t be happy with your service.
Therefore, you should only target the customers that are regularly ordering food from your ghost kitchen.
Also, if you love sending gift cards from your ghost kitchen, you would love to check this out.
Image Credit : https://www.restaurantnews.com/zinburger-wine-burger-bar-holiday-gift-card-promotion-free-10-bonus-card-with-50-gift-card-purchase-2018/