Want to entertain your customers in the best way possible?
Well, you need to look for ghost kitchen channels that can accommodate your customer’s needs from all aspects. There is no doubt that the delivery channels have provided an extreme level of comfort to the ghost kitchens but they can cause some serious damage to your business if you didn’t use them wisely.
The customers immediately get tired of a service if it doesn’t meet their requirements. Therefore, you should try to choose the Ghost Kitchen channels wisely.
How to choose Ghost Kitchen Channels?
There are some basic rules you can follow when choosing the ghost kitchen channels. The most important thing about a ghost kitchen channel is that it needs to operate properly. If the channel remains down for a few minutes every day, it’s not a good sign for your ghost kitchen. You’d lose plenty of customers that are trying to place an order during the downtime. Therefore, you need to choose a channel that offers 99.99% uptime.
Secondly, you must give them the freedom to customize their orders. The customers don’t show interest in ghost kitchen channels that do not let them make certain changes to their orders. Therefore, you need to keep an eye on this element when choosing a ghost kitchen channel.
The customer support is one of the most important aspects of the ghost kitchen channel. If the customer didn’t get an answer to the question they had in their mind, they’d probably not make an order. So, you need to choose a channel that can be used to respond to the customers when they’re trying to get in touch with.
The customers usually ask questions about the ingredients of a dish. And sometimes, they need to know how to complete the order. In these cases, they’d be happy with your service if you provided them with enough support.
Best Ghost Kitchen Channels
Now, let’s take a look at the ghost kitchen channels you can use to entertain your customers.
Ghost Kitchen Official Channel
Ghost Kitchen Official site is the most important channel the customers can use to get in touch with the ghost kitchen operators. Having an official website for your ghost kitchen leaves a better impression on the customers. The customers feel confident knowing that they’re ordering food from a reputable brand. Therefore, you must build an official website to better entertain your customers.
Food Delivery Apps
Food Delivery Apps like Ubereats and Food Panda can also be used as reputable ghost kitchen channels. Most of the customers choose a new ghost kitchen from these platforms when they’re placing an order. So, you need to register your ghost kitchen on these apps so you may get orders from customers that aren’t yet familiar with your services.
Many ghost kitchens have now started using Twitter as a food delivery channel. The customers simply create a profile on the official site of the ghost kitchen and then they attach that profile to their Twitter account. Later on, they use just a symbol on Twitter and the order is delivered to them. You can also use this creative way to entertain customers.